Soft means safe
Every fabric, fill and accessory is tested for child safety. EN71, ASTM F963, CPSIA, REACH — non-negotiable.
Our Values
What we believe — and how it shows up in every plush.
We're a factory run by people who genuinely love this craft. These six promises shape every decision on the floor.
Boutique-grade craft
We sew like artisans, not assemblers. Hand-finished features, neat seams, balanced stuffing — every time.
Honest pricing
No hidden tooling fees, no surprise surcharges. Open BOMs and transparent quotes from day one.
Brand-first thinking
Your IP, your story, your reputation. We design packaging and details that fit your retail world.
Greener every year
Recycled PET fillings, GRS-certified plush fabrics, FSC-paper packaging — opt in by default.
Long-term partner
70% of our 2025 revenue is repeat business. We're built for the second order, not just the first.
1600 × 1000Hand-finishing room
By the people, for the brand
30+ skilled hands, every plush stitched with care.
Some of our team have been with us for over a decade. Plush is detail work — and detail comes from people who know the craft, not just the machine.