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Custom Plush Toy Factory · Shenzhen

Soft, safe, scroll-stopping plush — made the way you imagined.

From a napkin sketch to 50,000 pieces packed and labeled — Shenzhen StarDream turns brand worlds, mascots and IP into premium plush you can ship to any market.

Trusted by 100+ brands across 25 countries

Inside the company

Twelve years. One craft. Hundreds of brands trusting our hands.

Shenzhen StarDream Toys is a vertically-integrated plush factory founded in 2014. We sample, sew, embroider, fill, finish, inspect and ship under one roof — so every plush you receive carries the same care from sketch to box.

  • BSCI · Sedex · ICTI audited
  • 1,200 m² Shenzhen workshop
  • 30+ skilled artisans
  • 15,000 pcs / month capacity
Read our story
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Press play for a 90-second walk through the workshop.

A factory built around your brand

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12+
Years specialised in plush
15K
Pieces / month capacity
100
MOQ — boutique friendly
7 days
Sample lead time
What we make

Plush, made many ways.

Mascots, IP characters, retail lines, gifting & promo — every craft technique under one roof.

Cuddle plush & mascots

From 10cm keychains to 1.5m floor huggers — minky, terry, faux-fur, and recycled PET fillings.

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IP & licensed characters

Tight-tolerance sculpting, embroidery, applique and silicone detailing for licensed accuracy.

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Weighted & sensory plush

Glass-bead weighting, heat packs, sensory tags and squeakers — engineered and safety-tested.

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Promotional & gifting

Branded scarves, hangtags, custom packaging, and full retail-ready presentation.

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How custom works

Five steps from idea to delivery.

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  1. 01

    Brief & sketch

    Share artwork, references or a photo. We sign NDAs and quote in 24 hours.

  2. 02

    Pattern & sample

    Our master sample-makers hand-build a pre-production sample in 7–12 days.

  3. 03

    Approval & tooling

    Refine fabrics, eyes, embroidery and tags until it feels exactly right.

  4. 04

    Production

    Cut, sew, stuff, finish — under one roof with full inline QC.

  5. 05

    Pack & ship

    Retail-ready packaging, audited factory, door-to-door logistics.

Why a factory, not a trader

Direct from the people who actually make it.

Own factory, no middlemen

Sampling, cutting, sewing, embroidery, stuffing & QC — all in our Shenzhen facility.

Designers in-house

Our plush pattern makers translate flat artwork into 3D huggable form.

Audited & certified

BSCI · Sedex · ICTI · ISO 9001 — and yearly third-party social audits.

Material library

300+ curated fabrics, 80+ embroidery threads, eco-fillings & recycled PET.

Inside the workshop

1,200 m² dedicated to plush only.

Sampling room, automatic cutting, embroidery, sewing lines, hand-finishing, metal-detection and packing — all under one roof so we can move fast and keep quality tight.

Tour the factory
Customer photos

Real plush, in real hands.

Selfies and unboxing photos sent in by brands and customers around the world.

Brand A · USA · Mascot 35 cm
Brand B · Japan · Keychain 12 cm
Museum C · Spain · Limited edition
Founder D · UK · Kickstarter launch
Brand E · Germany · IP plush
Brand F · France · Gift line
Trust signals

Why brands choose StarDream

Twelve years specialised in plush. Audited, tested, named clients on file.

Experience

12 years on the workshop floor.

Founded 2014 in Bao'an, Shenzhen. The two co-founders still hand-build samples. We have shipped to 100+ brands across 25 countries.

Expertise

Plush only — every step in-house.

30 specialised artisans. Pattern-making, embroidery, hand-finishing and QC all live in our 1,200 m² facility. We do not subcontract.

Authoritativeness

Audited every year by independent firms.

BSCI four-pillar · Sedex SMETA · ICTI Care · ISO 9001 quality. GRS-certified for recycled materials. Latest audit: 2025.

Trustworthiness

Every order ships with a test report.

Plush tested to EN71, ASTM F963, CPSIA, REACH and GB6675 via SGS, BV or Intertek — depending on your destination market. AQL 2.5 inline at every line.

Have an idea? Let's bring it to life.

Send us your sketch, photo or moodboard. We'll come back within 24 hours with a quote and a sampling plan.

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